A Blend of Design, Research and Technical Know-How
A Blend of Design, Research and Technical Know-How
With a deep understanding of the furniture market, design, and engineering, we create innovative designs that sell.
Organized processes kill creativity
A systematic approach to furniture design
From brief to final sample, our process is designed to push innovation, save time, reduce complexity, and ensure quality within the product development loops.
From idea to market – with optimal flexibility
As a whole, we work with designs adapted to markets. Throughout our process, we ensure that the end result is beautifully crafted furniture that is both manufacturable and commercially viable. We do it with a deep understanding of the furniture market, design and engineering.
Design that drives sales – and is manufacturable
If a design idea isn’t feasible, it remains just that – an idea. For Says Who, the goal is to create designs that can be manufactured and ultimately sold to retailers or wholesalers. Our process for manufacturers ensures exactly that.

Briefing and design direction
We work with both open and specific briefs from our retail customers. Based on the specific customer segments and market preferences, we brainstorm design ideas and develop the design direction based on the briefings.
Fast and visual validation
We interpret and transform your brief into impactful designs with photorealistic renderings, enabling earlier decision-making and seamless internal validation. Through an effective digital process, we can swiftly execute any design in 3D imagery.
Market-Adapted Solutions
We analyze your product range, identify potential gaps and opportunities, and evaluate competitors’ strengths to ensure you consistently offer attractive products with a competitive edge.
Maximum Flexibility in Sourcing
We analyze your product range, identify potential gaps and opportunities, and evaluate competitors’ strengths to ensure you consistently offer attractive products with a competitive edge.
Efficient Assisting of Sampling Process
We work directly with your product managers and current suppliers to reduce failures and streamline the product development process. We bring in our product development team to support the factories in terms of quality checks and overall finish.
Strategic positioning
We thoroughly analyse your market and production capacity in order to find that special “sweet spot” where you thrive and excel.
Proof of concept before product development
Our services include free digital design renderings for your sales team, enabling them to present ideas to key accounts before actual development begins.
Optimised price calculations
Once a design is validated, we deliver technical drawings, enabling the sample department to provide an estimated price calculation for clients before sampling begins.
Streamlined product development
We closely monitor the development process with the factory, adjusting drawings and renderings as needed if any production limitations arise, thereby minimising the risk of potential bottlenecks.
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Sustainable Furniture Design
We prioritizes sustainability in the design process by using environmentally friendly materials and methods to minimize the environmental impact. Our goal is to create functional and durable furniture designs, with a perspective that prioritizes the circular economy.
We prioritizes the use of sustainable materials, minimizes waste, and avoids harmful chemicals in the production of our furniture.
We aims to implement circular economy principles, in which waste is reduced, resources are conserved, and materials are reused.
We designs furniture that is built to last, with a focus on quality and longevity, so that our furniture will be used for many years.
We is open and honest about their environmental impact, and actively seeks out certifications that demonstrate their commitment to sustainability.
