Product Strategy
We elevate your furniture assortment with a comprehensive analysis and a new product strategy.
By performing detailed market research, we identify emerging trends and insights. From this we pinpoint opportunities and gaps within your current assortment range, while our thorough competitor comparison identifies your competitive edge.
On the basis of this, we craft your future ‘Design DNA’, which ensures your brand connects effectively with your customer segment. The result is a tailored design strategy and underlying design briefs, that outlines the strategic steps needed to create solid market impact.